Starting as a pop-up sensation, the Museum of Ice Cream quickly captured the hearts and minds of visitors. It also left an indelible mark on the retail landscape and has become a model for experiential retail. But what made it such a splash? Was it the innovative model, the creative marketing approach or something else entirely?
During this Retail Remix episode, Alicia Esposito chats with Manish Vora, Co-founder of the Museum of Ice Cream. The pair discuss how this extraordinary concept evolved from a temporary installation to a permanent fixture, captivating audiences and fostering community worldwide. Tune in to learn:
- Why Museum of Ice Cream serves as a model for retailers looking to create immersive and experiential environments;
- How psychology and cognitive science have influenced the design and experience of the museum; and
- How the Museum of Ice Cream measures success and informs the expansion process, while also considering local tastes, customs and cultural nuances.