In such a challenging marketplace, retailers that can cut through the noise and truly engage with shoppers in a timely manner are poised to find the most success. The key to that, of course, is providing shoppers with a highly personalized experience and in the digital channels they prefer.
With seven in 10 consumers already receiving text messages from brands on their phones, mobile as a channel can curate the shopper data you need to make an impact this holiday shopping season.
If your mobile marketing campaigns are not yet set and ready to go, check out this guide designed to help you make the most of this holiday shopping season. You’ll discover:
- Why the mobile channel should be your top priority in your digital marketing plans; and
- Nine different ideas for how to effectively activate the mobile channel this holiday season.