Marketplaces are becoming consumers’ premier destinations for product inspiration and price comparison. With marketplaces now driving two key moments in the path to purchase — the discovery moment and the price sensitivity moment — brands need to focus on optimizing their marketplace strategies.
In this special report, industry analysts and marketplace experts share their tips and best practices to help brands of all sizes and across categories to:
- Fine-tune their marketplace mix;
- Better prioritize brand and advertising budgets;
- Tailor content across marketplaces;
- Balance marketplace and DTC experiences; and
- Prepare for risks and red flags.
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